We were given the opportunity to redesign African Bank’s Website after a corporate identity overhaul in combination with a revised in-company strategy.
The briefed requirements included creating a marketing mind shift and to reposition the bank from being loan-orientated to having a broader range of services as well as a greater brand presence.
As such the Website design had to convey a newly found confidence and encourage user-interaction through good design and user experience.
The solution was a complete re-development of the site, refining the look and feel as well as the functionality to enhance the users experience and sentiment on the site. We created a site that made banking accessible and easy. We also updated the website to make ensure that it was functional on all devices.
Client African Bank.
Services UI, UX, Web design
Category Web & Mobile Design