Be KindBranding, Social Media Marketing, Mobile Design
Be.Kind is a job search companion app that brings structure and support to a difficult process. The brief called for a product that felt more human than productivity software, acknowledging the emotional weight of job searching as well as the practical side. The brand identity and interface were designed to feel warm, steady and encouraging, acting as a practical tool and a quiet emotional anchor. Some existing job-search apps focus mainly on tracking and organisation, while Be.Kind is framed around support and clarity